Meta Conversions API

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Meta Conversions API (CAPI) allows you to send web events directly to Meta from your server, ensuring reliable data tracking even with ad blockers or browser limitations. With Edgee’s edge integration, you can now send these events directly from the edge, improving both reliability and performance.

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Event Mapping

Here’s how Edgee events map to Meta CAPI events:

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User Identification

When you make a user call, Edgee stores the user’s data (user_id, anonymous_id, and properties) on the device. This enables proper attribution for subsequent page views and events.

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Getting Started

To integrate Meta CAPI into your Edgee project:

1. From the Edgee console, go to your project and navigate to the Data Collection service.
2. Click on “Add Component” and select “Meta CAPI”.
3. Enter the following credentials:
   • Meta Access Token: Your Meta CAPI access token
   • Meta Pixel ID: Your Meta Pixel ID
   • Meta Test Event Code (Optional): For testing your implementation
4. Click Save to complete the setup.

To know how to get your access token and pixel ID, visit the Meta Marketing API documentation.

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Destination name

When configuring the destination in your Edgee Data Layer or within SDK calls, use meta_capi as the component name:

{
  "components": {
    "meta_capi": true
  }
}

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Testing Your Implementation

1. Set up your test events in Meta Events Manager
2. Add your test event code to the component configuration
3. Send test events through Edgee
4. Verify events in Meta Events Manager’s Test Events tab

For more details on Meta Conversions API implementation, refer to the official Meta CAPI documentation.