Pinterest Conversions API

Find it on GitHub: /edgee-cloud/pinterest-capi-component

Pinterest Conversions API (CAPI) allows you to send web events directly to Pinterest from your server, ensuring reliable data tracking even with ad blockers or browser limitations. With Edgee’s edge integration, you can now send these events directly from the edge, improving both reliability and performance.

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Event Mapping

Here’s how Edgee events map to Pinterest CAPI events:

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User Identification

When you make a user call, Edgee stores the user’s data (user_id, anonymous_id, and properties) on the device. This enables proper attribution for subsequent page views and events.

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Getting Started

To integrate Pinterest CAPI into your Edgee project:

1. From the Edgee console, go to your project and navigate to the Data Collection service.
2. Click on “Add Component” and select “Pinterest CAPI”.
3. Enter the following credentials:
   • Pinterest Access Token: Your Pinterest CAPI access token
   • Pinterest Ad Account ID: Your Pinterest Ad Account ID
   • Pinterest is Test (Optional): For testing your implementation
4. Click Save to complete the setup.

To know how to get your access token and ad Account Id visit the Pinterest API documentation.

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Destination name

When configuring the destination in your Edgee Data Layer or within SDK calls, use pinterest_capi as the component name:

{
  "components": {
    "pinterest_capi": true
  }
}

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Testing Your Implementation

1. Set your is_test flag to true in the component configuration
2. Send test events through Edgee
3. Verify events in Pinterest Conversion Tab within ads manager

For more details on Pinterest Conversions API implementation, refer to the official Pinterest CAPI documentation.