Snapchat Conversions API
Send your conversion events directly to Snapchat’s Conversions API (CAPI), now at the edge.
Find it on GitHub: /edgee-cloud/snapchat-capi-component
Snapchat Conversions API (CAPI) allows you to send web events directly to Snapchat from your server, ensuring reliable data tracking even with ad blockers or browser limitations. With Edgee’s edge integration, you can now send these events directly from the edge, improving both reliability and performance.
Event Mapping
Here’s how Edgee events map to Snapchat CAPI events:
Edgee event | Snapchat CAPI Event |
---|---|
Page | PageView |
Track | Name of the event |
Snapchat Conversions API requires user identification data for event processing. Each event must include at least one of the following user properties:
- Phone number
Events without any user identification will be ignored by Snapchat.
User Identification
When you make a user
call, Edgee stores the user’s data (user_id, anonymous_id, and properties) on the device. This enables proper attribution for subsequent page views and events.
Getting Started
To integrate Snapchat CAPI into your Edgee project:
- From the Edgee console, go to your project and navigate to the Data Collection service.
- Click on “Add Component” and select “Snapchat CAPI”.
- Enter the following credentials:
Snapchat Access Token
: Your Snapchat CAPI access tokenSnapchat Pixel ID
: Your Snapchat Pixel IDSnapchat Test Event Code
(Optional): For testing your implementation
- Click Save to complete the setup.
To know how to get your access token and pixel ID, visit the Snapchat Marketing API documentation.
Destination name
When configuring the destination in your Edgee Data Layer or within SDK calls, use snapchat_capi
as the component name:
Testing Your Implementation
- Set up your test events in Snapchat Events Manager
- Add your test event code to the component configuration
- Send test events through Edgee
- Verify events in Snapchat Events Manager’s Test Events tab
Use Snapchat’s Test Event Code during implementation to avoid affecting your actual data and ad campaigns.
For more details on Snapchat Conversions API implementation, refer to the official Snapchat CAPI documentation.
Was this page helpful?