Edgee Blog Author: Gilles Raymond
Gilles Raymond is a serial entrepreneur, his previous company was acquired by Cheetah Mobile for $60M+. He’s also the founder and president of The Signal Networks Foundation, leading international investigations with top-tier media outlets and champions the protection of whistleblowers across the globe.
When he’s not working on the future of tech, Gilles can be found mastering his moves as a 2nd Dan black belt in jujitsu, kitesurfing on Kanaha, or seeking for new perspective by feet from the icy terrains of the North Pole to the vast expanse of the Sahara Desert.
A comprehensive study reveals that 57% of French internet users aged 18+ use tools to block online advertisements
2025 study: 57% of French internet users block ads, skewing analytics, breaking ROAS, and biasing AI. Edge-side tracking is now essential.
From the Tracking Crisis to the Edge Revolution: Interview with Thomas Labeyrie, Director of Digital Passengers
Thomas Labeyrie leads Digital Passengers, an agency specializing in marketing performance optimization. Facing the growing challenges of digital tracking, he shares his vision on the sector's evolution and future solutions.
E-Commerce Case Study: How a Luxury Retailer Achieved 30% uplift in user tracking
Edgee helped a luxury retailer boost user tracking by 30% and improve Core Web Vitals by 29% despite ad blockers.
Accuracy: The New Frontier in Data
The digital marketing landscape has fundamentally shifted from perfect attribution and full view on usage to fragmented data collection. The choice is yours: overlook the pain point or transform it into your next opportunity.
Season 1, Episode 4: Stop the leak!
In recent months, a new technology has become a reality by reaching a critical mass in terms of deployment: edge computing.
Season 1, Episode 3: Why Our Data is Wrong by 30%?
Despite the digital economy being data-centric, how is such a gap in data collection possible? The investigation run by the Edgee team shows that when data is collected on the client-side (browser and mobile applications), the harvest faces three significant hurdles to overcome.
Season 1, Episode 2: The BIG lie
In early 2023, Sacha, then CTO of Le Monde, France's leading news outlet with 300 millions page views and 46 millions of users monthly, faced a critical issue
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