Edgee Helped Upsun Uncover a +4.8x Lift in Monthly Visits.
Upsun (formerly Platform.sh) is the multi-cloud application platform trusted by 6,000+ enterprises and 16,000 developers worldwide. It eliminates infrastructure complexity, so your teams can build and ship applications faster, with enterprise-grade security and global scalability built in.
As the company expanded across new markets, maintaining accurate marketing data and actionable insights became essential to fuel growth and better serve its highly technical customer base.
đź“Š +4.8xMonthly visits tracked |
🎯 +5xCPC attribution |
🧑‍💻 +63xHigher webinar conversion tracking |
"Edgee has transformed our visibility, uncovering over 3x more user interactions than traditional analytics methods. This level of clarity has directly enhanced our strategic decisions, enabling Upsun to better serve our customers and drive stronger business outcomes."
Challenge
Upsun’s audience consists primarily of developers and technical professionals — a group known for using ad blockers and privacy-focused browsers.
This created two major challenges:
- Visibility gaps: Ad blockers and Safari’s Intelligent Tracking Prevention (ITP) stripped away critical analytics data, leaving blind spots in user journeys.
- Wasted spend: With incomplete attribution, the marketing team struggled to measure ROI accurately and optimize campaigns effectively.
To overcome these challenges, Upsun needed a solution that could:
- Capture 100% of user interactions, even in restricted environments
- Restore full attribution visibility across paid, social, and owned channels
- Maintain compliance while reducing page performance drag from third-party scripts
Solution
Upsun implemented Edgee’s edge-based, first-party data collection platform.
Because Edgee runs directly within the company’s first-party domain, it is immune to ad blockers and browser tracking restrictions —solving the visibility issues caused by their technical audience’s browsing habits.
With Edgee in place, Upsun was able to:
- Track every interaction across all browsers and devices
- Attribute conversions with full accuracy across channels
- Ensure compliance (such as GDPR in Europe) while improving site performance by removing heavy tracking scripts
Key Results
| Metric | Uplift | Business Impact |
|---|---|---|
| Visit Tracking Accuracy | +4.8x | Improvement in user tracking accuracy, restoring the full reality of user behavior. |
| Paid Social Attribution | +183x | Edgee revealed the real impact of paid social campaigns, uncovering previously untracked conversions and allowing smarter budget allocation. |
| Webinar Conversion Tracking | +63x | Edgee enabled accurate tracking of event-driven engagement, exposing the full contribution of webinars to lead generation. |
Outcome
By adopting Edgee’s edge-based, first-party analytics, Upsun closed critical visibility gaps caused by ad blockers and browser restrictions — gaining full conversion attribution and restoring complete clarity across every channel.
With these improvements, Upsun’s marketing team gained a complete, reality-based understanding of its funnel. Attribution and performance metrics now reflect actual user behavior, enabling:
- Reliable RoAS calculation
- Smarter channel investment
- Clear linkage between user profiles, campaigns and outcomes
With a complete view of the customer journey, Upsun can now confidently measure, optimize, and scale its marketing — making every advertising dollar more effective while deepening its understanding of a highly technical audience.
Discover how Edgee can help your brand uncover hidden insights and achieve more with your data. [Learn more →]
