First-ID

What is First-id?

Today, you already have more than 50% of your visitors who you can’t identify. Tomorrow, nearly 90% will be invisible!

First-id enables you to identify and recognize all your consented users on all your sites, from all devices and browsers, without being dependant on emails or third-party cookies.

First-id Edgee Component optimize every stage of your activation strategies

• Identify: All your users consent, on all your sites, on all browsers and devices used
• Qualify: Your audiences around a single key for reconciling your first-party data in your Data tools
• Share: Qualify your audiences with all your tools: Data, Marketing and Advertising

You can configure the mode to determine when the First-id cookie is set:

• safe: Only set cookie after user grants consent (default)
• strong: Set cookie unless user explicitly denies consent
• always: Set cookie regardless of consent status

Using strong or always modes may not comply with privacy regulations in your jurisdiction (such as GDPR, CCPA, or other applicable laws). By enabling these modes, you assume full responsibility for:

• Ensuring compliance with all applicable privacy laws and regulations
• Obtaining and managing necessary user consents
• Implementing appropriate privacy notices and policies
• Any legal consequences resulting from non-compliant cookie usage