Snapchat Capi

Overview

The Snapchat Conversions API (CAPI) component by Edgee enables seamless integration of Snapchat's CAPI into your Edgee projects. This component allows you to send web events directly to Snapchat from your server, ensuring reliable data tracking even with ad blockers or browser limitations. With Edgee’s edge integration, you can now send these events directly from the edge, improving both reliability and performance.

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Key Features & Benefits

Features

• Edge Deployment: Deploys events at the edge, reducing latency and improving performance.
• Privacy-Focused: Ensures compliance with privacy regulations.
• Open Source: Apache-2.0 licensed, hosted publicly on GitHub, and self-hostable.
• Real-Time Data Processing: Events are processed in real time for immediate insights.
• Easy Integration: Quick setup with your Edgee project and existing workflows.

Benefits

• Enhanced Performance: Faster load times and low-latency tracking.
• Privacy Compliance: Designed for GDPR, CCPA, and consent-first environments.
• Real-Time Insights: Enables instant analysis and measurement of user behavior.
• No Client-Side Overhead: Avoids the need for heavy tracking scripts.

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Use Cases

• Ad Blocker Resilience: Secure tracking even when browser-based scripts are blocked.
• Improved Attribution: Track user actions reliably to optimize ad campaign performance.
• Reduced Client Overhead: No need for client-side script loading.
• Consent-Compliant Tracking: Only send data when user consent is granted.
• Unified Event Pipeline: Streamline event tracking across your stack directly at the edge.

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Additional resources: Snapchat Conversions API