Pinterest Capi

Overview

The Pinterest Conversions API (CAPI) component by Edgee enables server-side integration of Pinterest CAPI, allowing you to send conversion events directly to Pinterest from your server. This integration ensures reliable data tracking, even in the presence of ad blockers or browser limitations, by bypassing client-side restrictions.

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Key Features & Benefits

Features

• Server-Side Integration: Sends conversion events directly from your server to Pinterest, bypassing client-side limitations.
• Event Mapping: Maps Edgee events to Pinterest CAPI events for seamless integration.
• User Identification: Requires user identification data (e.g., email) for event processing.
• Testing Mode: Includes an optional testing mode to verify your implementation without affecting production data.

Benefits

• Enhanced Data Accuracy: Improves conversion tracking reliability by reducing client-side dependencies.
• Ad Blocker Resistance: Mitigates the impact of ad blockers on data collection.
• Improved Attribution: Ensures proper user attribution across sessions.
• Privacy Compliance: Aligns with privacy regulations by minimizing third-party cookie usage.

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Use Cases

• Ad Blocker Resilience: Capture conversions even when client-side tags are blocked.
• Performance-First Tracking: Reduce front-end load by moving tracking logic to the edge.
• Campaign Optimization: Improve reporting and retargeting accuracy for Pinterest ad campaigns.
• Privacy and Compliance: Enforce consent-driven event forwarding.
• Unified Data Flow: Centralize tracking pipelines across platforms using CAPI protocols.

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Additional resources: Pinterest Conversions API