Google Tag Gateway

Overview

The Google Tag Gateway component by Edgee enables seamless integration of Google Tag Manager (GTM) into your application at the edge. By deploying this component, you can collect and forward analytics data while respecting user privacy settings, eliminating the need to load the GTM script on your website.

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Key Features & Benefits

Features

• Edge Deployment: Run GTM at the edge for improved performance and reduced latency.
• Privacy Compliance: Respect user consent preferences by managing data collection at the edge.
• Custom Path Prefix: Specify a custom path prefix to serve GTM tags from your main domain, helping to prevent ad blockers from detecting and blocking the tags.
• Automatic Tag Injection: Automatically inject GTM into your website or manage its initialization manually based on user consent.
• Injection Mode Options: Choose from different injection modes to control when GTM is injected based on user consent status.

Benefits

• Enhanced Performance: Reduce client-side load by processing GTM at the edge.
• Improved Privacy: Ensure compliance with data protection regulations by managing data collection at the edge.
• Seamless Integration: Easily integrate with existing GTM setups without requiring backend changes.
• Ad Blocker Resistance: Serve GTM tags from your main domain to improve resistance against ad blockers.

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Use Cases

• E-commerce Platforms: Track user interactions and optimize conversion funnels.
• Media & Publishing: Analyze audience engagement and content performance.
• Financial Services: Monitor user journeys and personalize offerings.

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Additional resources

Google Tag Gateway