Overview
The Piano Analytics component by Edgee enables precise analytics and data management by integrating Piano Analytics directly into your Edgee projects.
This edge-based integration eliminates the need for embedding additional scripts on your site, significantly boosting performance while adhering to the highest standards of user privacy.
Key Features & Benefits
Features
- Precise Analytics: Gain a comprehensive understanding of your customers across devices and platforms.
- Data Management Platform: Understand the customer journey and improve marketing ROI.
- Edge-Based Integration: Harness powerful analytics tools without embedding additional scripts.
- Boost Site Performance: Improve load speed while enhancing user privacy.
Benefits
- Server-Side Accuracy: Enhanced data accuracy with server-side event processing.
- Low Latency: Reduced latency by processing data closer to users.
- Simplified Setup: No need for heavy SDKs or client scripts.
- Scalability: Easy to maintain and scale as data volumes grow.
Use Cases
- Real-Time Monitoring: Track page views and events instantly at the edge.
- Campaign Tracking: Measure ad performance and conversions across channels.
- Behavior Insights: Analyze user interactions for UX and personalization.
- Privacy Compliance: Respect consent settings from your CMP for GDPR/CCPA.
- Data Consolidation: Send structured data to Piano for BI and reporting.
Additional resources: Piano Analytics Collection API