Overview
The Google Analytics Native Cookies component by Edgee enables you to manage the _ga
client ID cookie directly at the edge, ensuring consistent user tracking across sessions while maintaining privacy compliance.
Key Features & Benefits
Features
- Edge-Based Cookie Management: Set and read the
_ga
cookie at the edge, reducing reliance on client-side operations.
- Consent-Based Configuration: Control when the cookie is set based on user consent.
- Privacy Compliance: Align with privacy regulations by configuring cookie behavior appropriately.
Benefits
- Enhanced Performance: Reduce latency by managing cookies closer to the user.
- Improved Data Accuracy: Ensure consistent user identification across sessions.
- Regulatory Adherence: Easily comply with data privacy laws through configurable settings.
Use Cases
- E-commerce Platforms: Track user interactions and optimize conversion funnels.
- Media & Publishing: Analyze audience engagement and content performance.
- Financial Services: Monitor user journeys and personalize offerings.
Additional resources
Google Analytics Documentation