Google Analytics

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

• Unlock customer-centric measurement. Understand how your customers interact across your sites and apps, throughout their entire lifecycle.
• Get smarter insights to improve ROI. Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.
• Connect your insights to results. Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools.
• Make your data work for you. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.`