Google Tag Manager is one of the most popular and powerful tag management platforms available. However, due to its widespread use, it often faces challenges with ad blockers and privacy-related restrictions.

Google Tag Gateway offers an innovative solution to these challenges. It allows you to deploy Google tags through your own first-party infrastructure, hosted directly on your website’s domain. By acting as an intermediary between your website and Google’s services, the Gateway provides:

  • Enhanced measurement capabilities
  • Better resistance to ad blockers and Safari’s privacy protection
  • Full control over your data flow

Best of all, Edgee handles all the infrastructure hosting and maintenance for you - there’s no need to set up or manage servers yourself.

Our Google Tag Gateway component transforms how Google Tag Manager works on your site by making it fully first-party and hosting it directly on your main domain.

Here’s how it’s different from traditional GTM:

  • Traditional GTM loads tags from Google’s domains, which can be blocked
  • Server-side tagging typically operates behind a subdomain, which is easily detected by adblockers. This unique integration allows Edgee to improve these technologies and make them run at the edge.
  • Edgee acts as a secure proxy between your site and GTM
  • Your GTM container and events work exactly as before
  • Advanced edge processing prevents ad blockers from detecting the tags

This means you get all the power of Google Tag Manager while improving performance and reliability through edge delivery.

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Getting Started

To integrate Google Tag Gateway into your Edgee project:

  1. Open the Edgee console and navigate to your project’s Components.
  2. Select “Add a component” and choose edgee/google-tag-gateway from the list of available components.
  3. Add your Google Tag ID.
  4. Choose your path prefix.
  5. Select the mode of the injection.
  6. Click Save.

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Path Prefix

When using the gateway setup, you need to specify a custom path prefix for the Google Tag Manager to serve your tags on your main domain. This helps prevent ad blockers from detecting and blocking the tags. You can change this value at any time to maintain effectiveness. We automatically generate one for you, but feel free to modify it if needed.

For example, if you choose /gtm as a path prefix, all requests coming to www.yourdomain.com/gtm/something will be forwarded to your Google Tag Manager.

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Automatic Tag Injection

When enabled, the Google Tag Manager will be automatically added to your website. If disabled, you’ll need to add the Google Tag Manager code to your website manually and handle its initialization based on user consent.

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Mode

If you choose to inject the tag automatically, the mode determines when the Google Tag Manager is injected based on the user’s consent.

  • Safe: The Google Tag Manager will be injected into the website only when the user consent is granted.
  • Strong: The Google Tag Manager will be injected into the website when the user consent is pending or granted.
  • Always: The Google Tag Manager will be always injected into the website regardless of the user consent status.